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What are some preppy brands from the 70s?

People didn't much like preppy things in the 70s. It took until the 80s for the whole preppy business to come crashing down upon the heads of the more interesting people in the culture, who quickly and suddenly found themselves devastated by HIV. I am sure Izod existed, it's an old brand, but nobody who was anybody--at least anybody culturally interesting--cared.
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